Today you’re going to find out why 95% of all Network Marketers fail and give up. This is really all pretty simple but most don’t know how to get out of it.

The reason most Networkers fail is because they are using old outdated tactics to grow their business. Which tactics am I talking about?

I’m talking about cold calling and buying leads. Granted some people are very good at calling leads. This is mainly after a few years and a few thousand leads later.

They may have their closing rate down to about 1 out of 5.

However, there is something truly unduplicatable about cold calling leads.

I could never teach every one of my team members everything I know about talking to people on the phone, it’s just not realistic.

Also, there is a huge problem with the type of leads that people buy. Most of the leads people buy are general business opportunity leads. What does this truly mean?

Well that means they are looking for a way to make money, however they may have no idea what network marketing or MLM even is. Are you going to try and sell them on why it works? Of course not because you’re not a sales person nor do you have any idea how to do that in the first place.

So you can either keep buying those leads and tread water for a while longer or learn some new skills. Usually I find that most people, well the people who are making money in this industry choose the latter.

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